Betaworks
A-
/ Independent Studio · 87/100 · Excellent
John Borthwick–led NYC studio (2008). Bit.ly, Chartbeat, Giphy ($400M to Meta — later divested antitrust), Tumblr (acquired by Yahoo). Themed-incubation cohorts (Synthetic camp for generative AI).
/ 01 / Subscore Breakdown
How the grade decomposes.
Repeatability/ 25% weight
88
Capital Efficiency/ 22% weight
86
Operator Bench/ 20% weight
90
Equity Ownership Capture/ 18% weight
84
Portfolio Outcomes/ 15% weight
88
/ 02 / Studio Notes
Best for / Watch out for.
/ Best for
NYC media + AI projects seeking thematic-cohort incubation with John Borthwick network.
/ Watch out for
Themed-cohort model is intermittent; founder-readiness must align with current camp focus.
/ 03 / Public-Record Timeline
What's on the record.
2024
Synthetic Camp (generative AI cohort) continues
2013
Giphy founded in Betaworks studio
2008
Betaworks founded