/ The Distributed Studio Index™ · Q2 2026 Profile

Rocket Internet

D+
/ Distressed · 45/100 · High Risk

Samwer brothers' Berlin clone-factory studio (2007). Once-massive scale (Zalando, HelloFresh formation roots); operational scale has reduced dramatically since 2020. Delisted from Frankfurt 2020.

/ 01 / Subscore Breakdown

How the grade decomposes.

Repeatability/ 25% weight
50
Capital Efficiency/ 22% weight
38
Operator Bench/ 20% weight
60
Equity Ownership Capture/ 18% weight
36
Portfolio Outcomes/ 15% weight
42
/ 02 / Studio Notes

Best for / Watch out for.

/ Best for

Reference only — Rocket Internet's clone-factory model is largely historical.

/ Watch out for

Operational scale has reduced; Rocket Internet AG delisted Frankfurt 2020.

/ 03 / Public-Record Timeline

What's on the record.

2020
Rocket Internet AG delists from Frankfurt
2007
Rocket Internet founded by Samwer brothers